President Obama’s communications strategy was recently called “Obama 2.0.” It proved the power of social media, driving momentum and funds/revenue at an exponential rate. Obama’s campaign was highly active on Twitter and he utilized Facebook to humanize his efforts; he now delivers his weekly address via YouTube. Social media has played a critical role in differentiating his “presidential brand”, and of greater note, a successful communication tool to reach his audience. He has big plans to continue using the web to communicate and distribute his message….shouldn’t you?

In order to maximize social network tools, it is important to remain balanced, never underestimating the power of personal interaction.  The “old school” way of networking is undoubtedly the key to making memorable connections and lasting impressions.  But in order to maintain a good balance, keeping a social media presence can be invaluable.  For instance, a connection that may have otherwise been unknown is easily brought to the surface.  Social media has become a catalyst for these connections, acting as a facilitator or hub for networking.  Working together, cyber space and face-to-face exposure assist in building a strong network of professionals.  You really can’t have one without the other.  Which leads me to my next question:  How can we harness the power of these professional connections?  Please share your ideas on this topic; I look forward to your hearing your opinions.