Oct.15, 2012 by Jeff Davis
Generations of Baltimoreans are familiar with local business-to-business firm Advance thanks to the company’s marketing innovations that began with its iconic TV commercials from the 1980s. The brand persona continues to this day in all of the company’s marketing outreach. Along the way they learned a number of sales and marketing lessons which Elkin shared with the SMEI audience…
Read More »Tags: Branding, Sales Strategy, SEM
Categories: Digital Marketing
Sep.19, 2012 by Jeff Davis
Forget the slick, scripted summary of your services that you rehearsed and can’t wait to deliver in your best sales voice. Instead, only consider your 30-second commercial a success if you avoided the awkward sales-speak, skipped the five bullet points about your services and instead delivered a message focused on the prospect’s issues in a natural, conversational style.
Read More »Tags: Business Development, Industry Insight, Sales Strategy
Categories: Thought Leadership
Aug.22, 2012 by Jeff Davis
“Your brand is what others say about you. It’s not your logo, graphics guidelines and standards, or other visual elements. It’s much deeper than that.” Beth Mealey, Vice President of Brand and Integrated Communications Management at investment management firm T. Rowe Price, shares insights on communicating a global brand…
Read More »Tags: Branding, Business Development, Industry Insight, Social Thought Leadership
Categories: Thought Leadership
Jul.30, 2012 by Jeff Davis
Speaking at the July Knowledge Session hosted by the SMEI Baltimore chapter, Dixon walked the attendees through the “Pain Funnel”…
Read More »Tags: Business Development, Sales Strategy
Categories: Thought Leadership
Jun.19, 2012 by Jeff Davis
Brainstorming ideas for a new company name requires a room full of creative people, but you should consider saving a seat for one more participant – the trademark attorney.
Read More »Tags: Branding
Categories: Thought Leadership