Author Archive
Aug.14, 2009 by EricJones
The CFO is the new BFF of the Marketing Department!
In a recent meeting with the CFO of one of my clients he stated, “I always thought marketing was just this thing that we did with all the best intentions in the world, but Eric you keep spouting off numbers to me about lead conversions, cost per lead, source statistics, and all sorts of useful information. Those are numbers I can relate too, thanks.” Well, you are welcome Mr. CFO, now can I get more money?
Read More »Tags: adding value, click thru rates, conversions rates, cost per lead, Eric Jones, increase sales, lead conversions, Marketing, page views, social media, social networking, source statistics, statistic growth, unique visitors
Categories: Uncategorized
Jul.16, 2009 by EricJones
Social Networking- A horse of a different color…
This post comes courtesy of Jackson Hole, Wyoming at the base of the Grand Teton’s National Park. Having lunch over the 4th of July weekend at Bubba’s BBQ (which I totally recommend if you ever visit this area) I overheard a conversation regarding a recent purchase and the desired upcoming purchase of a new horse. While I have no interest in owning a horse the conversation intrigued me as the three cowboys conversed on the pro’s and con’s of a fairly little known breeder in the area. How does this relate to social networking? This is the very root of social networking… just a difference of how it is administered.
Read More »Tags: Eric Jones, Facebook, Horses, social media, social networking, Twitter
Categories: Social
May.14, 2009 by EricJones
Lessons Learned: SEO needs to be there at the Beginning
We recently implemented a new site design for Rose NYC (www.rosenyc.com) that allowed us to start fresh, break down the site architecture, research the appropriate keywords for Search Engine Optimization, and then implement prior to launching the site. What happened? Success – the site went from being buried on page 2 – 4, to showing up on the first page of various keyword searches. The issue was…
Read More »Tags: Eric Jones, SEO
Categories: Search Engine Optimization, Uncategorized
May.22, 2008 by EricJones
Your website says a lot – but does it say the right things!
As Director of Digital Marketing, I work to facilitate the experience that customers and potential customers have with regards to my clients. One of the challenges I have is helping the clients make the experience useful, relevant, and ultimately quick. Then get them to pick-up the phone or fill in the form. There used to [...]
Read More »Tags: Eric Jones
Categories: Design, Internet Marketing, Thought Leadership
