Oct.02, 2012 by Debbie White
Before creating a pay-per-click (PPC) campaign, clients will often ask us how much AdWords budget they need to spend to get a specific number of clicks. Or similarly, they ask how many clicks they can get for a certain budget. While both are completely valid questions to ask, the number of variables that enter the equation makes any answer an educated guess at best.
Read More »Tags: Google Adwords, PPC, SEM Strategy
Categories: Search engine marketing
Sep.28, 2012 by Debbie White
As a digital marketing agency, R2integrated often has clients ask us for advice when selecting their email service provider. Unfortunately, there is not one clear choice for everyone. But, there are some questions that everyone should answer before moving forward with the researching and contacting phase.
Read More »Tags: Email Marketing, google analytics, Relationship Marketing
Categories: Digital Marketing
Sep.27, 2012 by Debbie White
Google Analytics can be a very helpful (and free!) tool to track your website’s performance. However, the endless number of information and options can be overwhelming to someone who uses Google Analytics to view only the standard reports. Beyond the basics, you should be aware of some additional report features that can offer more in-depth insight into your website visitor. Taking the time to understand or set up these 5 Google Analytics features will help you better understand your target audience and their experience on your website, as well track how your website impacts their user behavior.
Read More »Tags: google analytics, Integrated Scorecard, SEM Strategy
Categories: Search engine marketing
Sep.28, 2011 by Debbie White
It’s that time of year again! While fall literally just arrived, the grocery stores stocking Halloween candy will tell you that it’s time to start prepping for the holiday season. For digital marketers, that means your holiday marketing strategy. This year, all wish lists should include marketing to mobile visitors. If you aren’t tracking mobile [...]
Read More »Tags: Mobile Behavior, Mobile Insight, SEO Strategy
Categories: Mobile Marketing
Mar.20, 2009 by Debbie White
So while the world focuses on joining the Twitter universe, the new Facebook changes seem to have flown under the radar. Has anyone else noticed that Facebook buttons now have rounded edges? What about the new home page format to the “publisher”? Can you remember how the business pages used to look?
Read More »Tags: Facebook Marketing, Industry Insight
Categories: Social Media Marketing