Author Archive
Jan.04, 2008 by DaveTaub
Traditional media MOBILIZES….
As the next generation of ad spending continues to move from traditional media (radio, print, television & outdoor) to internet and search advertising, a new player is emerging…mobile media. Unlike traditional media, mobile media brings together the internet, texting, video, gaming, music and much more.
Strategy Analytics is forecasting advertisers will spend $1.4 billion on mobile [...]
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Oct.23, 2007 by DaveTaub
Marketing and the Micro-site
In today’s world of interactive media, websites competing for consumer attention continue to populate the worldwide Web with businesses vying for their piece of the interactive media pie. But one website cannot be all things to all visitors. Hence, the eminence of the micro-site…
Micro-sites are specialized sub-sites developed with specific advertising and marketing goals in [...]
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Aug.06, 2007 by DaveTaub
Around the world or across the hall?
As R2i adds clients outside the Mid-Atlantic region I find myself doing more travel to meet up with clients and learning more about how to better assist them with on-going projects. I recently found myself visiting Montreal to kick-off a very exciting project for a mobile communications company. As I walked through the client doors [...]
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Aug.06, 2007 by DaveTaub
Design for the online and physical world.
As we continue to work with clients to design for online destinations I still find myself being brought back tot he “physical” world as we have come to call it. This physical world comes into play when our clients need to interact outside of the online platforms they are used to communicating with on a [...]
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