Author Archive
Feb.23, 2010 by DaveTaub
3 Important Steps for Designing Membership Driven Sites
While associations share many concerns and pursuits as for-profits, their member-oriented mission requires them to approach their Web strategies differently. Associations are often expected to act as repositories for industry-wide knowledge and content, not simply their own products and services. Many associations must also facilitate interactions directly between members, providing a forum for sharing and discourse without being directly involved in the dialogue. An association’s reputation and brand value depends simultaneously on its objectivity and member advocacy across a wide array of constituencies. Designing an effective Web site, therefore, must focus on understanding and delineating the needs and behaviors of a wide variety of users, and implementing design that provides an optimum user experience.
Read More »Categories: Uncategorized
Jun.02, 2009 by DaveTaub
Flex meets Dynamic Content…and Jellies
In a recent project for the National Aquarium R2i had the opportunity to build out a socially engineered micro-site for the new Jellies Invasion exhibit. Because we wanted a very interactive site experience reflective of the new exhibit, we chose to develop the site in Flex. Flex provided the platform for creating “flash-like” site features without having to hard-wire the design and content. With content feeds coming from multiple sources, including RSS feeds and the Aquarium’s Flickr and YouTube accounts, R2i created a very dynamic and robust user experience.
Read More »Tags: dave taub, Flex, Jellies Invasion, National Aquarium, Socially engineered micro-site
Categories: Uncategorized
Apr.21, 2009 by DaveTaub
IA & GUI: What’s the Difference?
In the continuing saga of acronym soup, let me introduce you to the Information Architecture (IA) and Graphic User Interface (GUI):
Read More »Tags: data flow, dave taub, Design, Graphic User Interface, GUI, IA, Information Architecture, R2i, user experience, web marketing
Categories: Content Management
Mar.10, 2009 by DaveTaub
The Donut Effect
This may seem like trivial subject matter but the magnitude of “Donut Friday” has become a significant R2i office tradition. Over the past few years, dozens upon dozens of Dunkin Donuts are brought in every Friday morning to be eagerly consumed by the R2i team. And, I have made a point to watch the consumption [...]
Read More »Categories: Business Development
Feb.17, 2009 by DaveTaub
Add Impact. Add a Widget.
In a recent project we discovered the power of using available widget technology inside of a portal design. Our client needed a scalable portal solution for its customers and wanted to add dynamic copy and features. R2i’s challenge was to create a solution in a budget conscious manner while augmenting the site’s [...]
Read More »Categories: Social
Jan.23, 2009 by DaveTaub
Build vs. Buy
As websites continue to demand more and more technology and dynamic features, a flurry of buzz terms from today’s web development universe have emerged: Social Media, CMS (content management systems), eCommerce, CRM (customer relationship management) and many more. How can these features be added to a website? And the bigger question…”Build vs. [...]
Read More »Categories: Business Development, Internet Marketing, Thought Leadership
Oct.22, 2008 by DaveTaub
Technology at Work Behind the Scenes
A hot topic in web development today is technology and how it is being implemented into websites. Long gone are the days of the simple HTML-based site. Today’s online properties need to integrate, syndicate and be much smarter than those of the past.
More and more organizations are utilizing multiple tech platforms “mashed” into a single [...]
Categories: Uncategorized
Sep.17, 2008 by DaveTaub
Are We Done Yet?
In today’s budding digital universe the critical question is this:
Are you ever really finished developing your corporate website?
Are you ever truly done designing? Adding and updating content? Maintenance? The day you re-launch your site is also the day you continue to improve it, to monitor it and to enhance it. Designing or redesigning your [...]
Categories: Business Development, Design, Internet Marketing, Thought Leadership
Mar.05, 2008 by DaveTaub
Spring Cleaning and Your Website
Let’s talk about branding and the corporate website; the website being the cornerstone of your branding/marketing efforts. Recently, clients have come to R2i requesting some sprucing up of their site….some redesign work…spring cleaning if you will.
But before we get our cleaning supplies in hand, we really need to address some very important questions… How will [...]
Categories: Uncategorized
Jan.17, 2008 by DaveTaub
Vertically Integrated…
Focusing on vertical integration can pay off on many levels but mainly by maximizing business profits. We recently had an opportunity to work with a Florida client doing just that. Here’s how we branded their vertically integrated services.
The Exotic Car Gallery, located in sunny Orlando, Florida, is an unforgettable experience and home to a rotating [...]
Categories: Uncategorized
