Author Archive
Jun.23, 2010 by BReed
BoxTone’s Community Building Tips
By Brian Reed, CMO, BoxTone
Research First
As BoxTone set out to engage with the mobile IT professional community, we learned a lot by conducting focus groups and studies. We sought to find out who would be most interested in a BoxTone community, what kind of content interested them, and how they preferred to consume that content. [...]
Categories: Internet Marketing, Social, Thought Leadership
