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May.08, 2009 by BillGeibler
Professional Brief: The Secrets of Successful Web Copy.
The secrets of successful Web copy can be found in the 80s flick Back to School, in which Rodney Dangerfield plays a lowbrow millionaire who tries to succeed in college the same way he succeeds in business. In the movie, he hires subject-matter experts to write his term papers, and he evaluates their work by weight, saying, “It feels like a ‘C.’ Bulk it up.” Although this wasn’t terribly funny even in 1986, it does illustrate the two secrets to good content: 1) always hire a professional, and 2) never judge content by volume unless you’re going for a laugh.
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