Author Archive

Feb.14, 2013 by

R2i to Support Random Acts of Kindness Foundation

In celebration of Random Acts of Kindness Week, r2i has tasked our national team members with performing random acts of kindness throughout our offices. For every Random Act of Kindness, r2i will make a contribution to the RAK foundation.

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Categories: Digital Marketing

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Dec.13, 2012 by

Remarketing Campaigns: Turning Cold Prospects into Hot Conversions

Having trouble turning prospective users into conversions? If you aren’t already utilizing remarketing ads, it is possible you may be losing business to your competitors.

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Categories: Search Engine Optimization

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Nov.02, 2012 by

Search Engine Marketing: Writing Text Ads for Dummies

Ad copy for text ads is pretty common sense. With practice, and understanding of Google’s Guidelines, you can effectively bolster your PPC account, and lower your search budget.

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Categories: Search engine marketing

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Oct.23, 2012 by

Marketing Metrics: Finding Your Key Benchmarks

It’s no secret that today’s industry has shifted to become metric driven. The marketer of today has to have the innate ability of cutting through the noise, and make educated decisions. How do you begin to assess what is important, or not important? You start with the end goal in mind.

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Categories: Digital Marketing

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