Jul.25, 2011 by Aaron Clark
On today’s web a simple post can build or kill brand loyalty, so we set out to understand what it takes to garner that kind of influence. Today we feature, Hubert Nguyen and Eliane Fiolet, Co-founders and Editors of the technology blog, Ubergizmo. Eliane writes about mobile applications, tablets, design and usability. Hubert is a retired engineer, who formerly worked at NVIDIA. Together, they enlighten several hundred thousand visitors a month.
Read More »Tags: How To: Content Management, Industry Insight, Mobile Insight
Categories: Thought Leadership
Jul.10, 2011 by Aaron Clark
With all that is being written about Google +, tell us if you think that Google finally has gotten social right after Buzz, Wave and Orkut.
Read More »Tags: Facebook Marketing, Google, Industry Insight, LinkedIn, Twitter Marketing
Categories: Social Media Marketing
Jun.14, 2011 by Aaron Clark
Thoughts from our Chief Innovation Officer on the Retail ’11 conference held today at the University of Washington Foster School of Business. Tell us in the comments below how have mobile and social changed the way you shop today? Do you photograph and text pictures of purchases to friends and family before you buy? Do [...]
Read More »Tags: Business Development, Industry Trends, Marketing Technology
Categories: Thought Leadership
Jun.10, 2011 by Aaron Clark
Speaking this week at the Conversational Marketing Summit in New York City, Will.i.am, the lead singer of the Black Eyed Peas, talked about the reason he embraces marketing as a musician. And, it may not be why you’d think. R2i was a proud sponsor of the Conversational Marketing Summit. You can also follow the conversation [...]
Read More »Tags: Branding, Industry Insight, Social Thought Leadership
Categories: Thought Leadership
Jun.03, 2011 by Aaron Clark
Each year, the Wall Street Journal’s All Things Digital Conference centers on an emerging trend or theme, and this year the two day event focused on the power of the cloud. The opening interview, which often sets the tone for the event, placed Google Chairman, Eric Schmidt, in the hot seat with Walt Mossberg. Eric [...]
Read More »Tags: Industry Trends, New Technology
Categories: Thought Leadership
May.08, 2011 by Aaron Clark
On the final day of Digital Hollywood, our Chief Innovation Officer, Holly Brown joins a new group of panelists from StumbleUpon and MingleMedia TV to discuss audience development and measuring brand engagement within communities of interest.
Read More »Tags: Branding, Industry Trends, Social Media Marketing
Categories: Digital Marketing
May.05, 2011 by Aaron Clark
Our Chief Innovation Officer, Holly Brown, joined execs from Compete, Adobe/Omniture, and Visible Technologies to discuss metrics and analytics, and the measurements brands should track across social, mobile, online video and broadcast.
Read More »Tags: Content Strategy, ROI
Categories: Digital Marketing
Comments Off
May.02, 2011 by Aaron Clark
To celebrate Spring, we’re letting a few of our execs out of the office to plant some seeds of conversation on the topic of targeted media and marketing accountability this week at conferences in New York and Los Angeles. Our Chief Innovation Officer, Holly Brown, is basking in the glow of Tinseltown at Digital Hollywood, [...]
Read More »Tags: Content Strategy, Search & Social
Categories: Digital Marketing
Apr.23, 2011 by Aaron Clark
In a post on CMSWire, R2integrated’s CEO, Matt Goddard, discusses the challenges with measuring web engagement and gives his perspective on the best way to achieve the outcomes a brand desires from the social web. Below is an excerpt from the post: Communities are the Key Communities of Interest (COI) are Goddard’s response to how [...]
Read More »Tags: Branding, Content Strategy, Integrated Scorecard, ROI
Categories: Thought Leadership
Apr.12, 2011 by Aaron Clark
The story’s out, and the invite went up for the inaugural Dbar event. We are entering a time in the digital landscape when most product information is already known and readily available to all potential consumers. Facebook, LinkedIn, Twitter, YouTube and other peer-to-peer communication networks have created dynamic communities of interest which inform customers about product options and influence [...]
Read More »Tags: Branding, Search & Social
Categories: Thought Leadership