As discovered last week, Pinterest has stepped up in social media marketing. It is now the third largest social network, being ahead of both LinkedIn and Google+. Social Media Today highlights six take away lessons from Pinterest and what’s driving the success of one of today’s largest social networks.
Have you tried pinning? Here’s why brands pin it:
- Continuous Involvement: When you sign up for Pinterest, you fill out your basic sign-up data and then the real fun begins. With Pinterest your engagement is continuous.
- Self-Expression: The collection of boards and pins conveyed about your brand on Pinterest is a leap ahead of the text based information that other social networks compile when it comes to actually seizing some essence of your character.
- Social Feedback Loop: Pinterest creates a positive feedback loop where if you post something great and awesome, it can easily go viral. This can help your brand reach larger audiences.
- Passive Creation: One of the awesome things about Pinterest is that it rewards users with the feeling of being creative and does not require us to actually do much work. More creativity with less effort? What’s better than that?
- Visual Engagement: When it comes to other social networks, image and video always have shown high degrees of interaction than text status updates. Pinterest picked up on this important fact and emphasizes the visual element.
- Great for Marketing: Pinterest makes it easy for marketers to get attention by posting compelling content that ties back to the brand and can result in direct traffic. Pinterest has largely been successful when it comes to brand marketing.
The success of Pinterest has been giving brands more reason to look into the strong social media platform. Does your company use Pinterest? What do you like about the platform?