Jul.29, 2010 by LoriUlloa
12 tips for Search Engine Optimization (SEO) Friendly Sites: A summary of R2i’s guide for non-Web developers
Categories: Search Engine Optimization
If you don’t know what WYSIWYG or “meta tags” are, but you want to improve your site’s search results, this post is for you. For the full guide with complete details, please view the PDF.
Marketers are generally tasked with writing Web text. Additionally, increasing Web traffic and inbound leads are common marketing goals. However, most marketers aren’t familiar with the technical details behind Web design. This guide bridges that gap. The following tips will help marketing professionals in disciplines such as graphic design, communications, and product marketing to assist in optimizing their Web pages.
1. Make sure analytics are installed
- Additionally turn on the internal site search feature
2. Write for the search engine, as well as human beings
- Include headers and sub headers & make sure they are formatted as h1 and h2 etc.
- Include keyword rich titles and description fields
- Try to make your content engaging and interactive to promote bookmarking
3. Update your site with fresh content (search engines like it)
- Somewhere in the site, designate a place for frequently updated content.
- When posting something new on your site, focus on key terms that your visitors would use to find the content.
- Users LOVE top 10 lists! (Hey, top 12 works too!)
4. Select a new domain carefully
- Interior URLs are another great place for keywords
5. Keep site hierarchy shallow
6. Do not design a site with little or no content
7. Do not design a site all in Flash
- Search engines see nothing unless there is content within the Flash (indexed but not well), or the presence of alternative content
8. Make sound optional
9. Incorporate numerous points for lead conversion
10. Optimize to increase conversions
- Users can find content via search and come to a gate with limited form fields to access the desired info/asset
11. Increase in-links
12. Our guide includes a few bonus tips to forward to your Web developers
August 3rd, 2010 on 6:43 am
do i need adobe reader?
August 3rd, 2010 on 3:37 pm
Yes, Adobe Reader is required to open a .PDF file. It is available for free download here:
http://get.adobe.com/reader/
August 11th, 2010 on 6:01 pm
Hello guys, I know this is a slightly old addition but no matter. A couple search services are better for certain file extensions than others. A good one that I found for pdfs and ebooks is http://www.pdfpick.com/ It’s good because it has an adless interace, loads super speedily, and is cleanly designed. Thanks for the post!
August 14th, 2010 on 8:58 pm
Absolutely in total agreement with you.
September 19th, 2010 on 10:16 am
Hey – nice weblog, just searching around some websites, appears to be a really good platform you are using. I’m currently utilizing Wordpress for a few of my websites but looking to change 1 of them over to a platform similar to yours as a test run.
October 19th, 2010 on 12:57 pm
Glad I found this information on bing when I was perusing the web. Good STUFF!
February 25th, 2011 on 12:44 am
very cool blog website. Offered me a far better understanding the particular economic climate. Thx mate
March 13th, 2011 on 1:33 am
im pretty impressed with your website here, i’ll have to bookmark this to steal some ideas later:)
December 1st, 2011 on 2:03 am
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December 1st, 2011 on 9:35 am
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December 7th, 2011 on 3:23 am
Just curious, what is your opinion for the future of the search industry? I am experiencing a few difficult problems in my company, nevertheless always curious to listen to other ideas.
December 8th, 2011 on 4:13 pm
Thanks for the comment! I think the future of search will stem from having the ability to look at web properties holistically. Search will include focusing on UX/IA, brand/product/service awareness, social, meta data, content, a deep understanding of what your client is trying to accomplish and a deeper understanding of your client’s universe….online and off. Gone are the days where you can just “SEO” a site by a few structural and content tweaks with a side of link building. That formula will no longer exist. Want to talk more? lulloa@r2integrated.com or @SEO_Girl.
December 9th, 2011 on 9:01 pm
Very nice tips on search engine optimization, thanks for the post.