Your Data is Your Audience Target audience analysis is an integral step in developing an effective digital marketing strategy, but assumption making or having a narrow focus on limited data often plagues the process. Because brands can easily assume a target demographic based solely on raw data such as demographics and psychographics, little value is [...]

In order to be successful using blogger outreach as a PR or digital marketing tactic, marketers should understand that it is a one-on-one relationship building process. Attempting to have a greatly influential blogger drink and advertise your Kool-Aid is no quick or easy feat.

Today there is an ongoing debate over the value of display advertising as savvy marketers question click-through-rates and whether consumers are even paying attention to the clutter created by online display ads. Banner ads have never gone away, but are continually becoming more personalized and sophisticated as rich media features enhance the user experience rather than interrupt it.

Understanding how social media impacts search marketing is critical for marketers who are publishing content to engage their target audience.

Kristina Jaramillo, a NY Times recognized LinkedIn marketing expert interviewed r2i CEO Matt Goddard on B2B Marketing Insider’s Radio Show to discuss how B2B brands can navigate social channels and understand how they drive B2B customer buying decisions. You can listen to the complete radio show for all the insights and if you are a [...]

The second major change enhanced campaigns presents is the introduction of the “Device Preference” setting for ads. For all enhanced campaigns, advertisers will have the option to select which devices they would like each ad to show on.

At this year’s 16th Annual Dare to Dream Gala, R2integrated is proud to support the Network for Teaching Entrepreneurship’s (NFTE) efforts in guiding young adults on a path to entrepreneurship education for those in low-income communities.

The standard Google Analytics tracking code does not allow you to track data from one website to the next within one account. Without using cross domain tracking, you’re only alternative is to create a Google account for each web property individually, which will raise several issues.

At this year’s SXSW located in Austin, Texas, R2integrated teamed up with Naked Wines to co-sponsor the festival’s largest wine-tasting event called the #NakedSocial.

As nearly all ppc advertisers have recently been made aware, Google has rolled out one of their largest and most impactful product updates to date with the introduction of Enhanced AdWords Campaigns. The new feature increases focus and control over targeting mobile devices, and also gives advertisers more opportunities to focus their bidding and ad copy strategy.