If you don’t know what WYSIWYG or “meta tags” are, but you want to improve your site’s search results, this post is for you. For the full guide with complete details, please view the PDF.
Marketers are generally tasked with writing Web text. Additionally, increasing Web traffic and inbound leads are common marketing goals. However, most [...]

By Brian Reed, CMO, BoxTone
Research First
As BoxTone set out to engage with the mobile IT professional community, we learned a lot by conducting focus groups and studies. We sought to find out who would be most interested in a BoxTone community, what kind of content interested them, and how they preferred to consume that content. [...]

Let me start by making a confession. The admission of the following fact is inevitable as a result of writing this blog post:
R2i offers webinars. We do so in order to educate potential customers and capture leads. Fear not; we will not harass you. We strictly adhere to marketing best practices and instantly honor all [...]

Web technologies such as Twitter have enabled celebrities to become publishers, and also now paid advertisers.

Here at R2i we work with DotNetNuke (DNN) Community and Professional Edition CMS versions building custom modules, integrating outside systems & data sources and performing regular upgrades for many clients’ sites. We find that every day we are referencing the data model. To help our software engineers (thank you Eric Brzezenski) we have [...]

How many times have you received an e-mail solicitation for an event that reads “only a few seats remain” and you think to yourself, “yeah right, I’m not falling for that trick?” That is exactly what happened to me via an e-mail from the DC Web Content Mavens inviting me to their recent meet-up, “Content: [...]

There are development platform options to consider when building a mobile application. Here is a comparison of WAP vs. Native platform solutions. This includes areas to consider not only upon initial deployment but post launch.

WAP vs. Native Application Decision Matrix

I plan to buy an iPad. How I will use it remains to be seen. It may be my new photo album, or gaming console, or personal music device, or my book reader, or all of the above. It will certainly move all around my house from my basement to my living room, from my [...]

While associations share many concerns and pursuits as for-profits, their member-oriented mission requires them to approach their Web strategies differently. Associations are often expected to act as repositories for industry-wide knowledge and content, not simply their own products and services. Many associations must also facilitate interactions directly between members, providing a forum for sharing and discourse without being directly involved in the dialogue. An association’s reputation and brand value depends simultaneously on its objectivity and member advocacy across a wide array of constituencies. Designing an effective Web site, therefore, must focus on understanding and delineating the needs and behaviors of a wide variety of users, and implementing design that provides an optimum user experience.

Before the advent of the Internet, the publisher-brand dichotomy was both distinct and complementary. Publishers catered to and created communities of interest, delivering content and facilitating dialogue with its members. �
Brands depended on a publisher’s ability to reach those communities and paid to have their content delivered to those groups. The role of the brand was [...]