Social Marketing Campaigns by R2i engage audiences to drive online interaction, sales, and predictable ROI. Social networking applications, such as Twitter, Facebook, and Del.icio.us, have attracted tantalizing audiences, but reaching them with your message takes expertise. R2i shows marketing professionals how to identify the social networks that are appropriate for their marketing goals, how to use them in a way that speaks to the particular community, and how to track the success of their social media campaigns.
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