Digital Marketing | Social Media & Search Marketing
Leveraging Social Networks. At R2i, we help you gain a valuable presence in the online social networks. By leveraging social networking sites, technology and theory, we can help you reap benefits, including user-generated content, community building, crowd-sourcing, membership generation and sticky site appeal.
To improve your organic and pay-per-click search rankings, R2i has a thorough and up-to-date understanding of prominent search engine technologies and the website characteristics they reward or penalize. R2i can optimize your existing site for search, or we can build your new site with search engine optimization built-in. We have a complete array of SEO offerings, including behavioral analysis, advanced keyword analysis, pay-per-click campaigns, link building, and search-related content development, to ensure your site is doing all it can to maximize the impact of your website as well as your entire communications mission.
Integral to optimizing your website is incorporation of the top search keywords into your site’s content. In order to identify these keywords, we start by conducting a series of interviews to determine the Keyword Effectiveness Index (KEI). KEI includes the keywords prospects and customers will likely use when searching for different types of products and services. We then conduct a competitive analysis to identify the top 25 keywords, websites that rank these keywords and the sites that link to them. This is referred to as search volume, a qualitative measure that indicates the amount of searches for a particular keyword across the internet. Pages should have a 4%-7% keyword weight in visible copy with approximately 10-12 keyword mentions per page.
In determining a website's ranking, search engines like Google factor in the number of inbound links from other websites. R2i will identify and facilitate the placement of primary URL links on various websites and online directories. This activity not only builds traffic, but boosts the ranking of a website for particular keywords.
Because the major search engines are continuously changing their methods for indexing pages on the Web, R2i will continually monitor and apply best practices for SEO as needed. R2i will identify opportunities for building inbound links, using keyword optimized social media and expanding the scope of keyword- rich and indexed content on online properties.