A Traditional Political Cartoon in the age of Social Media and the Web - the political cartoonist for the Economist engages R2i to design a YouTube channel to share his political cartoons.
R2i offers the optimal balance of digital marketing strategy and leading-edge technology to achieve your marketing goals. Our integrated approach, online savvy and technological expertise delivers solutions that seamlessly support your marketing initiatives to reach more customers, more often.
Social networking and social media – both have the world “social” in them, but they should not be confused as the same thing. In fact, unless you understand how they are different and how they interact, your attempt to use them in a digital campaign strategy is probably going to miss the mark.
In simplest terms, social networking is the “what,” and social media is the “how."
Let’s start with the “what.” Social networks are made up of peers seeking and giving advice to make better decisions. Advanced social networking science can even tell us which people give out the most advice in the network and have the most influence. These people are called opinion leaders. Some social networks a...
Read More »