Everyone is talking about the digital marketing landscape, whether it be the craze of social media or simply reaching your customers online. DigiTips is a widget that is updated bi-weekly with tips, thoughts and success stories from the thought leaders who live and breathe in this space every day. Guest contributors are also welcomed, and you can read about the founders and guests below.

About the Contributors

Matt is the co-founder and CEO of R2integrated (R2i), an award winning digital marketing and technology firm with unique expertise in social media, RIA and the complex technologies required for content, brand distribution and targeted customer engagement in today's digital marketplace. R2i creates and deploys online marketing campaigns, serving a distinguished local and international clientele that includes such brands as Black & Decker, Yamaha and Forbes. Matt's understanding of social network theory is frequently called upon by R2i clients and partners as they develop their short and long term strategic plans. Prior to his work with R2i, Matt was co-founder of Impreza, a leading digital marketing and technology firm. After the acquisition of Impreza by Sinclair Broadcast Group (SBGI), Matt began R2integrated. Building on his expertise with creative services, brand strategy, and online communications, R2 would also incorporate next-generation Web 2.0 methods and technologies to engage an increasingly media-dispersed population.

"If I couldn't interrupt you, how would I reach you?" That's the question Dave starts with as a social media strategist. Dave cofounded Digital Voodoo in 1994. Digital Voodoo provides strategic marketing services. Dave is also the author of “Social Media Marketing: An Hour a Day,” a practical guide to the implementation and measurement of a social media based marketing program.

Dave has extensive advertising experience, having worked with GSD&M and its clients including Southwest Airlines, AARP, Wal-Mart, PGA TOUR, Dial, and Chili’s as a strategy director for integrated communications. Prior, Dave worked with Progressive Insurance Company as a Product Manager, and a Systems Analyst for the Voyager space exploration program with Jet Propulsion Laboratories/NASA.

Dave holds a BS in physics and mathematics from the State University of New York/College at Brockport and has served on the Advisory Board with ad:tech and the Measurement and Metrics Council with WOMMA.

As an ambassador of email marketing and new media, Greg Cangialosi has built a reputation as a pioneer in today's online landscape. He is a seasoned e-mail marketing veteran, developing and executing successful strategies for a wide and diverse client base. His organization supports the email marketing for brands of national and international scope, from leading Fortune 500 companies to performing artists such as U2 and Justin Timberlake. In addition to a focus in email marketing, he has also pioneered new media initiatives for companies including Verizon Wireless, GM/Pontiac, and Disney. Greg is a seasoned lecturer on the topic of email marketing and social media, and is also the lead author of "The Business Podcasting Book," a primer on new media for marketers.
web: www.blueskyfactory.com
blog: blog.blueskyfactory.com

Johnny Boston is the President & Chief Creative Officer of RAW Digital. RAW Digital is a cutting edge development and production company which develops branded content, alternative marketing solutions, and online video.

With an extensive professional background in film and television, our team at RAW Digital uniquely synthesizes a savvy marketing sensibility with an eye toward niche demographics. Our range of services includes concept development and consulting, production, post-production and distribution and runs the gamut from documentary/reality formats to scripted productions and digital extensions of existing brand or network content.

RAW Digital has successfully developed and produced content for such clients as Fox Television Studios, TLC, Time, Inc., CollegeHumor.com, and a number of properties for the Hearst Corporation. We have also done work for non-profits such as The Clinton Foundation, The United Nations AIDS Project, and Amnesty International. Our distribution partners, which include high profile media corporations as well as independents, ensure the content of our clients is seen, shared, and discussed.

Johnny Boston holds a Bachelor’s Degree (cum laude) from New York University’s School of Film and Communications.

Nick Friese began his media career in the mountains of Colorado selling special advertising and marketing sections of Ski and Skiing magazine. After much success in the mountains he moved to Madison Avenue and began his New York publishing career with such publishing giants as Gruner & Jahr, Hearst, and Meredith. Realizing that there was a massive change moving in, he ventured into the digital media space and was one of the original members of Unicast, a pioneer in rich media that opened up the market for "beyond the banner" advertising. It was here he realized the power of digital content and advertising and knew this would be his future. After much success at Unicast, he had a chance to launch an industry start-up, MediaPost. Over the next 7-years Friese would build MediaPost into a leading web publishing and event company for the business of online media and marketing. After realizing there was still so much ground to cover, and better ways to approach the space, and bring together the most vibrant and talented people in this industry, he launched DM2 Media which produces the hottest digital content and marketing events (www.dm2events.com ) as well as the leading digital content hub for content owners and marketers - digidaydaily.com.