Black and Decker
Micro-Site to Reinforce VPX Product Launch
Overview: Black and Decker, the world's largest producer of power tools, needed a digital marketing strategy that would showcase innovative design and deliver its tool offerings to new markets. R2i marketing and design talents were summoned to support specialized product launches and branding campaigns.
R2i Solution: R2i initiated each project with design work and brand development that would be utilized by focus groups and various market studies to determine brand positioning as well as go-to market strategies. The scope of work ranged from product naming, logo/brand development and package design, to customized presentation materials, in-store display options and the creation of a micro-site.
The micro-site provided the digital delivery and support for the new brand messaging as well as an instrument to gauge audience response to the new product. All of these tools were integrated into Black and Decker's core marketing presentations to some of the world's leading retailers. Working closely with Black and Decker, R2i continues to play an integral role in new product launches and support.