Several years ago, I would tell clients that websites without a content management system were typically high-maintenance and expensive. Today, that’s still the case, but you can add “outdated” to the list.
To compete for visibility and impact, today’s successful websites employ user-generated content, social networking, and community features, often called “Web 2.0” elements. This type of content attracts bigger audiences organically via search engines and increases the time users spend on your site. Although this content is “free,” it needs to be managed efficiently, and DotNetNuke (DNN) enables you to plug-in popular social networking modules, such as blogs, wiki, and chat, with low development time, security, and professional performance.
Second-generation Web 2.0 tools aren’t just hype. Websites with social networking features offer the visitor or member a real-time method to collaborate and participate in the formation of site content — that’s community building. Meanwhile, search engines gobble up all this hyperlinked activity and push the organic and viral connections. As an owner of the site, you reap ROI benefits in terms of visitor traffic, site stickiness, and targeting of content.
DNN is an ideal content management platform to take advantage of the Web 2.0/social networking trend, which is rapidly becoming a website prerequisite. In a nutshell, Web 2.0 content is hot, users are ready to dive in, and with DNN the water temperature is perfect for developers (sorry for the analogy but it is currently 100 degrees outside the office).