Oct
22
Written by:
Dave Taub
10/22/2008 11:07 AM
A hot topic in web development today is technology and how it is being implemented into websites. Long gone are the days of the simple HTML-based site. Today's online properties need to integrate, syndicate and be much smarter than those of the past.
More and more organizations are utilizing multiple tech platforms "mashed" into a single site. It can begin with a core CMS platform (either a Microsoft-based solution or a LAMP-based system) and utilize CRM integration, such as SalesForce forms that feed directly from the site to a client's sales CRM. Or, a site could use an association- based system, such as Avectra, to build all the registration and dynamic calendars for a corporate event. The site may pull an API or web services from other home-grown, 3rd party systems. Add to that the syndication of content and usage of data feeds.
These sites involve a more complex process for the integration, testing and launch, but the end result is an online destination that really integrates with the business needs of our clients, building a comprehensive on-line experience not merely a website.
The integral key to success is to keep the user(s) top of mind. You must build a rich user experience and a well designed site, making all of this "technology" invisible. From the user’s perspective, they can effortlessly navigate the site without knowing what technology is working behind the scenes… and that is just fine.
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