Sep
17
Written by:
Dave Taub
9/17/2008 6:24 AM
In today’s budding digital universe the critical question is this:
Are you ever really finished developing your corporate website?
Are you ever truly done designing? Adding and updating content? Maintenance? The day you re-launch your site is also the day you continue to improve it, to monitor it and to enhance it. Designing or redesigning your website is only one component in the process. When your website goes live, you must ask yourself this: What am I going to do next?
At R2i we have developed a program that helps guide clients through the complicated digital ecosystem; we call this program Net Bound. Net Bound connects with client requirements for lead generation, brand awareness and related online activity to assist in developing a roadmap, specific goals, project work, analytics and support for the continual evolution of your corporate website.
The development of our own corporate site, www.r2integrated.com, supports the notion of the never-ending project. Since re-launching a new and improved R2i site in June 2008, we are recurrently adding and updating content/features, including: creation of a social micro-site (www.r2integrated.com/social/), weekly blog posts, content streams like syndicated video from Blip.tv, the addition of pertinent case studies and social media links to FaceBook, Twitter and Flickr, just to name a few.
It’s a good thing your site is never done; it means you are monitoring it, reacting to visitors and keeping the code, data, and features current. As technology continues to change, along with the demands to facilitate the best user experience, your website remains a continual work in progress. Keeping your site top priority and realizing that your site will never be “done” will keep your business competitive and growing.
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