Jan
17
Written by:
Dave Taub
1/17/2008 6:19 AM
Focusing on vertical integration can pay off on many levels but mainly by maximizing business profits. We recently had an opportunity to work with a Florida client doing just that. Here’s how we branded their vertically integrated services.
The Exotic Car Gallery, located in sunny Orlando, Florida, is an unforgettable experience and home to a rotating collection of rare super cars that include Bugatti, Maserati, Ferrari and many more. The Luxautica club is an exclusive automobile club for car enthusiasts passionate about driving the world’s finest vehicles. Forza Collection is the leader in sales and acquisition of these rare super cars for clients around the world.
Each company is a separate entity, but vertically aligned with shared resources. The Exotic Car Gallery is in essence a museum of rare cars; a place where car enthusiasts can marvel at cars they’ve dreamt about. The gallery also acts as a holding tank for vehicles not being used by Luxautica members as well as a lounge and entertainment area. And, when Luxautica members and Gallery visitors decide they want to own an exotic of their own, they can rely on Forza to locate the super car of their dreams. See how these business relationships intertwine and supply each other with the necessary products and/or services to satisfy their clients’ needs.
R2i was tasked with creating a brand for each entity. Taking on this project involved creativity and ingenuity. Elements of our success included creation of complimentary corporate logos and websites, messaging as well as development of collateral materials and a multimedia piece depicting their exotic story. With an upscale flavor and consistent message and color palette, R2i was able to successfully deliver the marketing elements needed to shift these businesses into high gear. Check it out for yourself at www.luxautica.com and www.exoticcargallery.com.
Tags: