R2Integrated

By Dave Taub on 10/23/2007 7:38 AM

In today’s world of interactive media, websites competing for consumer attention continue to populate the worldwide Web with businesses vying for their piece of the interactive media pie.  But one website cannot be all things to all visitors. Hence, the eminence of the micro-site…

Micro-sites are specialized sub-sites developed with specific advertising and marketing goals in mind.  Segmented marketing efforts need a  place to hang their hat and micro-sites provide an essential home for these efforts. These sites allow companies to remain true to their overall brand while targeting a highly focused market sector and demographic.

We recently had the opportunity to apply this marketing concept with the launch of a  new product line from Black and Decker called VPX (a major product launch for 2008).  Our main goal was to educate engaged audiences on specific VP ... Read More »

By Dave Taub on 8/6/2007 4:43 AM

As R2i adds clients outside the Mid-Atlantic region I find myself doing more travel to meet up with clients and learning more about how to better assist them with on-going projects. I recently found myself visiting Montreal to kick-off a very exciting project for a mobile communications company. As I walked through the client doors for the first time it could of easily been a company down the hallway. What I mean by this is that the some things remain the same inside technology companies. For one thing they all seem to prefer an open office floor plan, no offices exist with very few closed doors at all. Just like at our offices, the coffee run seems to be an important ritual :) Some things are different of course in terms of process and workflow but after ending an all day kick-off session it became clear to me that it does not seem to matter where you work inside the technology start-up community some things remain consistent they include a certain energy level, a sense of ti ... Read More »

By Dave Taub on 8/6/2007 4:42 AM

As we continue to work with clients to design for online destinations I still find myself being brought back tot he "physical" world as we have come to call it. This physical world comes into play when our clients need to interact outside of the online platforms they are used to communicating with on a daily basis. One example comes to mind in particular with a project involving online security systems for complex database systems. As they were gearing up to head to their annual industry conference we started work on both the project interface and marketing based website. With only a couple of weeks until the event we shifted discussion to marketing tools for the event, we changed over to the "physical world" and developed trade show graphics, sales collateral, give-aways, business cards, PowerPoint presentations and a host of deliverables to support the event. The end product was a very well branded set of tools that took advantage of the o ... Read More »