R2Integrated

By Matt Goddard on 11/5/2007 8:34 AM

I recenly contributed an article to Web 2.0 Journal about email, collaboration, and how Web-based tools are an alternative to familiar communication tools like email.

When several authors need to cooperate on a document shared through e-mail, team members must wait for the document to become available before they work on their portion. These versioning issues can be avoided with another Web 2.0 tool called the wiki.

One of the ideas that we wanted to include but didn't because of deadlines was that a new wave of knowledge worker is entering the workforce that uses Web-based tools to communicate with their friends and arrange meetups.  In essence, its how this group collaborates.

This presents a real challenge for firms that want to attract top talent from this wave.  If firms don't hav ... Read More »

By Matt Goddard on 9/30/2007 7:23 AM

In my last social networking post entitled social networking 101, we introduced the concept of risk reduction as one of the main drivers of why social networks are formed.  Yes, social networks like myspace and facebook cater to a broad audience and many of the members are not really thinking risk when participating (my sisters food fight application for example). But if you have been following the explosive growth of facebook as a business to business collaboration tool the concept of risk reduction is starting to emerge for all to see.  Why are these groups forming?  To connect with other people so they don’t fall behind in their industry.  To get advice on what products to purchase for their businesses so they don’t choose the wrong thing.   To collaborate on specific topics so the best ... Read More »

By Matt Goddard on 8/22/2007 8:14 AM

I recently had a great opportunity to speak with Mark Hall at Computer World. If you haven’t already checked out his blog, you should. Mark’s blog is always filled with unique topics and great insight.  When I spoke with Mark, we discussed the impact of communities built around social media as it relates to consumer and business brands, products and services. Marketing professionals are trying to better understand the impact of these communities on their overall brand and many wonder how they can control them. Others are taking it one step farther, asking the question:  should I try to create a community of my own? Very interesting material when you really dissect it…which is what I am going to do right now. To read an excerpt of my conversation with Mark, Read More »

By Matt Goddard on 8/2/2007 6:05 AM

There is an insatiable curiosity associated with social networks. I encounter it everyday. As more and more companies attempt to harness and capitalize on the power of social media, this topic continues to surface at almost every meeting I have with clients and marketing and business development experts alike. Sites like myspace.com and linkedin.com have made social networking mainstream, but social networking signifies different definitions to different people. Sometimes it is hard to understand what people really mean when they discuss this topic….Is myspace.com social networking? Yes. Is Flickr.com social networking? Yes. Is the local chamber of commerce social networking? Yes. Over the next six weeks, I will concentrate on a variety of concepts and philosophies related to social networking. Read More »