R2Integrated

By Matt Goddard on 8/22/2007 8:14 AM

I recently had a great opportunity to speak with Mark Hall at Computer World. If you haven’t already checked out his blog, you should. Mark’s blog is always filled with unique topics and great insight.  When I spoke with Mark, we discussed the impact of communities built around social media as it relates to consumer and business brands, products and services. Marketing professionals are trying to better understand the impact of these communities on their overall brand and many wonder how they can control them. Others are taking it one step farther, asking the question:  should I try to create a community of my own? Very interesting material when you really dissect it…which is what I am going to do right now. To read an excerpt of my conversation with Mark, Read More »

By Matt Goddard on 8/2/2007 6:05 AM

There is an insatiable curiosity associated with social networks. I encounter it everyday. As more and more companies attempt to harness and capitalize on the power of social media, this topic continues to surface at almost every meeting I have with clients and marketing and business development experts alike. Sites like myspace.com and linkedin.com have made social networking mainstream, but social networking signifies different definitions to different people. Sometimes it is hard to understand what people really mean when they discuss this topic….Is myspace.com social networking? Yes. Is Flickr.com social networking? Yes. Is the local chamber of commerce social networking? Yes. Over the next six weeks, I will concentrate on a variety of concepts and philosophies related to social networking. Read More »