R2Integrated

By Guest Blog on 5/22/2008 10:59 AM

By: Eric Jones, Director of Digital Marketing, R2i

As Director of Digital Marketing, I work to facilitate the experience that customers and potential customers have with regards to my clients. One of the challenges I have is helping the clients make the experience useful, relevant, and ultimately quick. Then get them to pick-up the phone or fill in the form.  There used to be Top 10 list for everything… Now it is the Top 7, or even just the Top 3. Now people want to know, and know now, not later, how you can help them.   

So let’s take a look at how information should be arranged based on what the consumer wants to know, not what you want to tell them. Try to take a step back, and understand why they might be looking for your product or your service. Not so much of why you think your company is best at doing it.  Your client has a need, and the only q ... Read More »

By Guest Blog on 5/16/2008 11:47 AM

By: Jody Stoehr, Director of Business Development and Partnerships, R2i

Being in the sales field, social network theory plays a significant role in how I interact and connect with other professionals.  With the emergence and evolution of social media sites, we use many networking tools today to connect with others:  LinkedIn, Facebook, etc.  And, I often find myself asking this question:  What is the right balance of cyber interaction versus face-to-face time?

In order to maximize social network tools, it is important to remain balanced, never underestimating the power of personal interaction.  The “old school” way of networking is undoubtedly the key to making memorable connections and lasting impressions.  But in order to maintain a good balance, keeping a social media presence can be invaluable.  For instance, a connection that may have otherwis ... Read More »

By Guest Blog on 3/11/2008 9:10 AM

We want you to be a part of R2i's "Big Apple" expansion!

We can't fit you in our luggage, but here's the next best thing: Give us your ideas on industry topics that R2i should tackle by Friday, March 28th. The person who submits the idea that we use will get a $200 gift card to the Apple store!

So let us know what's on your radar...