By Dave Taub on
10/22/2008 11:07 AM
A hot topic in web development today is technology and how it is being implemented into websites. Long gone are the days of the simple HTML-based site. Today's online properties need to integrate, syndicate and be much smarter than those of the past.
More and more organizations are utilizing multiple tech platforms "mashed" into a single site. It can begin with a core CMS platform (either a Microsoft-based solution or a LAMP-based system) and utilize CRM integration, such as SalesForce forms that feed directly from the site to a client's sales CRM. Or, a site could use an association- based system, such as Avectra, to build all the registration and dynamic calendars for a corporate event. The site may pull an API or web services from other home-grown, 3rd party systems. Add to that the syndication of content and usage of data feeds.
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