By Matt Goddard on
9/17/2008 9:00 AM
The Darker Ages
The root of all social networking behavior is to reduce risk when making decisions that affect our lives. We reduce this risk by reaching out to like-minded peers for advice, insight, or a record of their past experience. Everyone has their own personal and professional network. At times, we try to extend this network to others by first going to our original network and then asking if they can point us in the direction of someone that can help. This advice-seeking behavior has been around for quite some time, before the telegraph, telephone, or internet for that matter. Humans do not like to make decisions in isolation; we always want to know if someone that came before us had a successful approach that we can use. After all, why “reinvent the wheel”, right?
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