By Guest Blog on
5/22/2008 10:59 AM
By: Eric Jones, Director of Digital Marketing, R2i
As Director of Digital Marketing, I work to facilitate the experience that customers and potential customers have with regards to my clients. One of the challenges I have is helping the clients make the experience useful, relevant, and ultimately quick. Then get them to pick-up the phone or fill in the form. There used to be Top 10 list for everything… Now it is the Top 7, or even just the Top 3. Now people want to know, and know now, not later, how you can help them.
So let’s take a look at how information should be arranged based on what the consumer wants to know, not what you want to tell them. Try to take a step back, and understand why they might be looking for your product or your service. Not so much of why you think your company is best at doing it. Your client has a need, and the only q ...
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By Guest Blog on
5/16/2008 11:47 AM
By: Jody Stoehr, Director of Business Development and Partnerships, R2i
Being in the sales field, social network theory plays a significant role in how I interact and connect with other professionals. With the emergence and evolution of social media sites, we use many networking tools today to connect with others: LinkedIn, Facebook, etc. And, I often find myself asking this question: What is the right balance of cyber interaction versus face-to-face time?
In order to maximize social network tools, it is important to remain balanced, never underestimating the power of personal interaction. The “old school” way of networking is undoubtedly the key to making memorable connections and lasting impressions. But in order to maintain a good balance, keeping a social media presence can be invaluable. For instance, a connection that may have otherwis ...
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By Eric Walker on
5/8/2008 9:39 AM
As technical director of digital marketing here at R2i, I am often the bridge betwen technology and design within the digital marketing wing of the company. I also get to spend time thinking about how both groups can work together smoothly.
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By Dave Taub on
5/5/2008 5:17 AM
Let’s talk about branding and the corporate website; the website being the cornerstone of your branding/marketing efforts. Recently, clients have come to R2i requesting some sprucing up of their site….some redesign work…spring cleaning if you will.
But before we get our cleaning supplies in hand, we really need to address some very important questions... How will a redesign of your website affect your overall brand? What type of technology will be needed to implement additional functionality within your website?
What appears to be a simple request most often develops into a more comprehensive analysis of your brand and messaging. Many of these projects evolve into a complete brand re-evaluation and technology review as well as ongoing marketing efforts to maintain momentum. We employ a holistic approach to every R2i design project, starting with a thorough examination of the elements that comprise your brand. So ask yourself this, does your ...
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