R2Integrated

By Chris Chodnicki on 1/22/2008 9:23 AM

Today’s real estate market is definitely a buyer’s market. This represents a dramatic turnabout from just a few years ago, when sellers could simply list their property, name their price, and expect competing buyers to bid and even overbid for the opportunity. Our online real estate (i.e., our website) also has its buyers’ and sellers’ markets, in terms of the hills and valleys of site traffic and the effort we need to expend to keep our online properties hot. Read More »

By Dave Taub on 1/17/2008 6:19 AM

Focusing on vertical integration can pay off on many levels but mainly by maximizing business profits. We recently had an opportunity to work with a Florida client doing just that. Here’s how we branded their vertically integrated services.

The Exotic Car Gallery, located in sunny Orlando, Florida, is an unforgettable experience and home to a rotating collection of rare super cars that include Bugatti, Maserati, Ferrari and many more. The Luxautica club is an exclusive automobile club for car enthusiasts passionate about driving the world’s finest vehicles. Forza Collection is the leader in sales and acquisition of these rare super cars for clients around the world.

Each company is a separate entity, but vertically aligned with shared resources. The Exotic Car Gallery is in essence a museum of rare cars; a place where car enthusiasts can marvel at cars they’ve dreamt about. The gallery also acts as a holding tank for vehicles not bein ... Read More »

By Dave Taub on 1/4/2008 1:14 PM

As the next generation of ad spending continues to move from traditional media (radio, print, television & outdoor) to internet and search advertising, a new player is emerging…mobile media. Unlike traditional media, mobile media brings together the internet, texting, video, gaming, music and much more.

Strategy Analytics is forecasting advertisers will spend $1.4 billion on mobile media in 2008. So, why all the mobile media buzz ? Well, one of the major selling points of mobile media is that it is extremely personal. Ask anyone and they’ll tell you that aside from their American Express card, they don’t leave home without their mobile phone. And, because most people carry their mobile phones with them everywhere, mobile media is a high value advertising medium that, when properly executed, can deliver superior relevancy.

With increased relevancy, advertisers can deliver more than advertising, they can build brand opportunities. Take fo ... Read More »