By Dave Taub on
10/23/2007 7:38 AM
In today’s world of interactive media, websites competing for consumer attention continue to populate the worldwide Web with businesses vying for their piece of the interactive media pie. But one website cannot be all things to all visitors. Hence, the eminence of the micro-site…
Micro-sites are specialized sub-sites developed with specific advertising and marketing goals in mind. Segmented marketing efforts need a place to hang their hat and micro-sites provide an essential home for these efforts. These sites allow companies to remain true to their overall brand while targeting a highly focused market sector and demographic.
We recently had the opportunity to apply this marketing concept with the launch of a new product line from Black and Decker called VPX (a major product launch for 2008). Our main goal was to educate engaged audiences on specific VP ...
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