Set against the backdrop of Mt. St. Helens and Mt. Hood, this year’s DrupalCon took place in Portland with a record 3500 attendees. I always look forward to Drupal’s founder, Dries Buytaert keynote talk. His vision for Drupal and how it will compete in the marketplace mixed with his dry sense of humor are a [...]

R2integrated headed south to Atlanta, Georgia on May 13th to sponsor and speak at Digital Summit 2013 (#dsum13). Considered a premiere digital strategies forum, event organizers welcomed over 1,500 attendees and featured speakers from Twitter, Google, CNN, NASCAR, Reddit, Dell, and Porsche among others. The welcoming keynote was presented by Reddit co-founder, Alexis Ohanian, who [...]

Your Data is Your Audience Target audience analysis is an integral step in developing an effective digital marketing strategy, but assumption making or having a narrow focus on limited data often plagues the process. Because brands can easily assume a target demographic based solely on raw data such as demographics and psychographics, little value is [...]

In order to be successful using blogger outreach as a PR or digital marketing tactic, marketers should understand that it is a one-on-one relationship building process. Attempting to have a greatly influential blogger drink and advertise your Kool-Aid is no quick or easy feat.

Today there is an ongoing debate over the value of display advertising as savvy marketers question click-through-rates and whether consumers are even paying attention to the clutter created by online display ads. Banner ads have never gone away, but are continually becoming more personalized and sophisticated as rich media features enhance the user experience rather than interrupt it.

Understanding how social media impacts search marketing is critical for marketers who are publishing content to engage their target audience.

Kristina Jaramillo, a NY Times recognized LinkedIn marketing expert interviewed r2i CEO Matt Goddard on B2B Marketing Insider’s Radio Show to discuss how B2B brands can navigate social channels and understand how they drive B2B customer buying decisions. You can listen to the complete radio show for all the insights and if you are a [...]

The second major change enhanced campaigns presents is the introduction of the “Device Preference” setting for ads. For all enhanced campaigns, advertisers will have the option to select which devices they would like each ad to show on.

At this year’s 16th Annual Dare to Dream Gala, R2integrated is proud to support the Network for Teaching Entrepreneurship’s (NFTE) efforts in guiding young adults on a path to entrepreneurship education for those in low-income communities.

The standard Google Analytics tracking code does not allow you to track data from one website to the next within one account. Without using cross domain tracking, you’re only alternative is to create a Google account for each web property individually, which will raise several issues.