About R2i | Matt Goddard

Matt Goddard | Chief Executive Officer

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Matt Goddard leads R2i's strategic direction while providing valuable support to client digital marketing projects. Matt's understanding of social network theory is frequently called upon by R2i clients and partners as they develop their short and long term strategic plans. Prior to his work with R2i, Matt was co-founder of Impreza, a leading digital marketing and technology firm. After the acquisition of Impreza by Sinclair Broadcast Group (SBGI), Matt began Round 2 Communications (R2). Building on his expertise with traditional creative services, brand strategy, and online communications, R2i would also incorporate next-generation Web 2.0 methods and technologies to engage an increasingly media-dispersed population.

Matt is also responsible for R2i ventures, a division of R2i that makes equity investments in start-up companies launching unique and innovative technologies.

 

Matt's Latest Blog Entry

The Evolution of Social Networks

The Darker Ages


The root of all social networking behavior is to reduce risk when making decisions that affect our lives.   We reduce this risk by reaching out to like-minded peers for advice, insight, or a record of their past experience.   Everyone has their own personal and professional network.  At times, we try to extend this network to others by first going to our original network and then asking if they can point us in the direction of someone that can help.  This advice-seeking behavior has been around for quite some time, before the telegraph, telephone, or internet for that matter.  Humans do not like to make decisions in isolation; we always want to know if someone that came before us had a successful approach that we can use.  After all, why “reinvent the wheel”, right?

Prior to the Web much of the communi...

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